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Xerox iGen4 EXP Turns Jobs in Hours, Instead of Days
March 04, 2011
 
ROCHESTER, N.Y. -- Graphic communications firm Bryant Graphics ended an existing lease on a competitive device to purchase Xerox Corporation’s  iGen4® EXP press.
 
The full-service print shop in Minnesota used to outsource six-page brochures to larger printing companies and get them back two to four days later. “Now, with the iGen4 EXP press we can produce them ourselves within hours,” said Joel Johnson, president and Chief Operating Officer, Bryant Graphics. “The press drastically cuts turnaround time and our customers are noticing.”
 
ALLPRO Direct Marketing, a full-service marketing firm, became the first in Florida to acquire the iGen4 EXP press. They rely on the press to produce direct-mail marketing campaigns, personalized invitations, postcards and other 1:1 marketing solutions – many of which are processed using uDirect® Classic variable data software from XMPie®, A Xerox Company.
 
“The majority of our work is variable data, short runs. With the iGen4 EXP press we can print quicker and less expensively compared to presses that only print smaller sheet sizes,” said Tom McLaren, president and CEO, ALLPRO Direct Marketing. “Since we can offer our customers much more in terms of digital printing and personalization, we’re thinking about installing an additional iGen4 EXP press.”
 
The iGen4 EXP press is a key component in the multi-channel campaigns Georgia-based basiQa produces for its corporate marketing clients. The software solutions provider needed a device to accommodate a variety of media, a digital front end that could easily integrate with the company’s custom software and larger sheet capacity – and the iGen4 EXP press delivers.
 
“Our typical print run is between 5,000 and 500,000 custom pieces – and with the iGen4 EXP press we don’t need to waste our clients’ time and money on pre-printed offset shells. We’re delivering full-color, personalized capabilities at the same price, or even less,” said Joel Rowland, president and founder of the document technology company.
 
Rowland said the iGen4 EXP press’s increased sheet size allows the company to produce marketing campaigns at a lower cost, giving them a significant competitive advantage and opening them up to new markets. 
 
EarthDigital, a division of EarthColor, a national print provider, relies on two iGen4 EXP presses to handle demand for unique direct-mail pieces that include die cutting and oversized pages. The enhanced finishing options and larger sheet size add significant capabilities to the five iGen4 presses already in its shop.
                                             
By using FreeFlow® Process Manager® and Output Manager® software,
EarthDigital automates each step of the print operation process, allowing increased productivity from start to finish.
 
“The iGen4 EXP press strengthens our digital offerings and with the larger sheet size we’re maximizing paper usage and getting more out of each run,” said Nicholas Brusco, president, EarthDigital. “The environmental impact is always a concern, so printing more multi-up jobs and getting more usable output on each sheet while using less paper is critical.”
 
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